[China Agricultural Machinery Industry News] As more and more drone companies enter the agricultural market, the industry has also had some problems: such as low brand credibility, short-term funds, lack of high-quality talent, unclear profit model, etc. . According to industry insiders, companies want to break through in a red sea, must find the right direction, clear strategic goals, down-to-earth brand, and core technology. The short-term profit-seeking mode of the East One Shantou West is bound to usher in the end of the elimination.
UAV companies break through the agricultural market and need to abandon the short-term profit-seeking model
As more and more drone companies enter the agricultural market, the industry has also had some problems: such as low brand credibility, short-term funds, lack of high-quality talent, and unclear profit model. According to industry insiders, companies want to break through in a red sea, must find the right direction, clear strategic goals, down-to-earth brand, and core technology. The short-term profit-seeking mode of the East One Shantou West is bound to usher in the end of the elimination.
Corresponding to agricultural needs
"The drone enterprise has developed in the past two years, and its development speed is very fast. In 2014, there were no more than 10 enterprises that actually made drones in the country, and there were 100 in 2015. The drone manufacturers in 2016 probably There are 300, but the reality is not limited. "Li Qingsheng, founder of Tianying Brothers, said.
It is understood that the current agricultural market in China exceeds 100 billion yuan. Li Caisheng said that farmers' demand for drones is mainly concentrated on the following points: First, product quality is reliable, second is operation, third is operational efficiency and prevention effect is good, and fourth, product intelligence is high.
Currently, the market for agricultural drones is large. For China's agriculture, drones are still new types of plant protection machinery, but the future will inevitably be closer to European countries, and will develop in the direction of service specialization, operation mechanization, and plant intensification.
As early as the beginning of 2015, the Ministry of Agriculture formulated the Action Plan for Zero Growth of Fertilizer Use by 2020 and the Action Plan for Zero Growth of Pesticide Use by 2020. This requires changing the traditional concept of prevention and control, encouraging scientific and ecological prevention and control. . Change the habit of dispersing a single drug fight and encourage farmers to purchase specialized social services for the rule of defense.
“The professionalization of farmers is a direction. The farmers in China are both 'part-time' and have not been trained. My father told his son that this mu of land used a kilogram of medicine last year. If the pests are serious this year, add a little more, no science. The dose." Li Caisheng said that the objective limitations provide potential market demand.
No need to establish industry uniform standards
According to the survey data, US agricultural aviation operations account for nearly 50% of the total cultivated area, of which 88% are manned fixed-wing aircraft. Japanese agricultural aviation operations account for 54% of the total cultivated area, of which drone operations account for 38% of aviation operations. China's agricultural aviation operations account for less than 2% of the total cultivated area. The demand for drones in China's agricultural sector is growing, and the space for agricultural aviation development is huge. The agricultural flight defense market is promising. For enterprises, whether they can promote and develop the agricultural drone flight defense market is not only directly related to the survival of enterprises, but also affects the long-term development of the drone industry.
In this regard, Li Caisheng said that, first of all, to regulate the UAV plant protection operations, industry standards need not be established. The two standards are important: one is the safe operation specification of the drone, and the other is the plant protection operation standard for the drone.
Second, we must develop professional aviation drugs. “It is strongly recommended that large doses of pharmaceutical packaging be used. I have seen a lot of discarded, non-degradable packaging on the farmland, and I was randomly thrown into the ditch and the fields, causing environmental pollution. The good medicine is not required to be blended and can be used directly. I hope to improve the dosage form and reduce the blockage of the drone nozzle." Li Caisheng said.
After that, a professional aviation plant protection organization was established. Li Caisheng said that the establishment of such a professional organization has several advantages: First, in the future, it can directly promote the socialized fee-based service of the flight defense team. Farmers no longer need to buy pesticides, and they can buy services directly. The second is the process and method that professional organizations can guide the drone plant protection operations. The third is to help improve the environment and conditions for plant protection drone operations.
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