It can be said that the past two years are the golden period of the development of the LED lighting industry. The rapid differentiation of the industry and the rise and fall of the enterprise are also reflected. The author selected Sunshine Lighting, NVC Lighting, Guoxing Optoelectronics, Hongli Optoelectronics, Feile Audio, Mulinsen, Lehman, Ocean King Lighting, Qinshang Optoelectronics, Foshan Lighting and other 10 listed companies with the era. The total 2014 and 2015 financial report data, trying to interpret their living conditions in terms of revenue and profits. After reading the big waves, the LED industry has been reading the status quo. The LED industry has never faced such a differentiation. Most of them have begun to undergo transformational pains to cure the bones, while another small part has continued to attack the city and seek to merge and cross. The deputy seized the industry's commanding heights and dominated the industry pattern. Because of this, we are more concerned about the changes in the LED industry and enterprises in the past two years. Whether the big giants were still alive, and where the lighting upstarts went. We have sorted out the data on the revenues of some representative listed companies in the past two years. The analysis found that the phenomenon of LED differentiation has intensified in the past two years, and even become extreme. The situation in the three-point world is becoming more and more clear. Although some enterprises have increased their revenues, the proportion of LED business contribution has declined, and some are no longer even the main business. In another part of the company, there is a double decline in net profit. Of course, these are due to the decline in revenue caused by the market price collapse or the decline in the cost of the transformation of mergers and acquisitions. We have selected ten representative listed companies such as Sunlight Lighting, NVC Lighting, Guoxing Optoelectronics, Hongli Optoelectronics, Feile Audio, Mulinsen, Lehman, Ocean King Lighting, Qinshang Optoelectronics, Foshan Lighting, etc. The total 2014 and 2015 financial report data, trying to resolve the fission situation of the industry in the past two years. From the perspective of operating income of 14 years and 15 years, the business income chart is basically equal to the growth trend and the decline of the enterprise, but careful observation will find that large-scale enterprises occupy a major share of revenue growth, relatively small-volume enterprises. Will show a decline in revenue. This is also the result of the scale of enterprises in the past two years relying on cost advantages in the price war and high gross profit business. Corporate net profit data chart The company's net profit can best reflect the company's living conditions. In the case of most of the growth in revenue, the net profit has shown a general decline, and it has to be noticed. The fiercely competitive market has made LED prices fall in the past two years, and the mid-to-high-end brand image has not yet been fully established. The profit margin of enterprises has been further pushed, and the decline in net profit has brought challenges to the survival of enterprises. It is possible to further Promote the industry to focus on development. The first quarter of 2016 corporate net profit data chart The first quarter of 2016 data reflects the performance of the industry in the post-competition stage. From the data point of view, the gap in corporate earnings has become more apparent, and some enterprises have achieved certain results through transformation, and the growth has been obvious. The profitability of other companies is obviously lower, and most of them are in a slow growth or even a decline, which is worth pondering. The rise of domestic manufacturing industry has only been in the past 20 years. In an emerging industry such as LED, Chinese companies are also latecomers, facing the comprehensive suppression of patents, technologies and brands in the old-fashioned lighting manufacturers in developed countries. The expansion of domestic LED new expensive is obviously more difficult. In a long-established industry such as lighting, Chinese companies have long been able to play the role of foundry in the global division of labor industry chain, turning the advantages of manufacturing into the advantages of the global market. Obviously, it is not as simple as the slogan of industrial transformation and upgrading. Continue to make all-round continuous investment in brand and research and development, and a little hesitation will become a burial person on the road of cruel market competition. Regardless of the LED companies that are growing up or down or transforming, or the lighting companies that are aggressively expanding their M&A expansion, please do and cherish them. Obviously, the LED industry is no longer the situation of the previous princes. The new economic normality and the fierce competition in the industry have brought enterprises to the mark. The former convenience is the competition between the LED brand and the new round of value.
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