Recently, the reporter was informed that the ZTE passenger car project that had been bred for a long time began to “turn into a butterflyâ€. In September, with the completion of production of the Yichang Yichang plant and the launch of the first compact city SUV, Zhongxing Automobile's passenger car plan opened in addition to the pickup truck, it is really moving toward a strategic deep sea.
With the in-depth development in recent years, ZTE Motors has begun to strategically transform its strategy. Its long-term development strategy is not limited to the push in the pickup industry, but also has a lot to do in the field of passenger cars. From the preparation of a sedan project a few years ago to the start of production at the Yichang plant, this move indicates that the technology and experience of off-road vehicles manufactured by ZTE Automobile for more than 60 years have begun to exert its effects, and this has begun a historic transformation.
â— ZTE ignited passenger car "Yiyuan" fire in Yichang In the first half of this year, in the case of a slowdown in the pickup market, ZTE's Weihu pickup truck achieved a good 35% year-on-year growth rate and continued to rank among the top three in the domestic pickup industry.
Under the catalysis of internal and external factors such as historical accumulation, technology, reputation, and reputation, ZTE's entry into the field of passenger vehicles is a matter of course. In this regard, Zhang Shuxing, assistant general manager of Zhongxing Automobile and general manager of domestic marketing company, once stated that ZTE has a strong manufacturing technology and historical heritage. Although ZTE has already been a leader in the field of pickup trucks, due to various restrictions, pickup trucks Still blocked outside the 'big city'. It is precisely because the development of pickup trucks in the country has been constrained. ZTE Motors has started to develop passenger vehicle development strategies.
According to ZTE's passenger vehicle strategic plan, the first-phase project of Zhongxing Automobile's Yichang base will invest 1.3 billion yuan. It is currently entering the stage of equipment installation and is expected to be completed and put into production by the end of August. The models to be put into production will be off-road and fashionable versions of the C11 series of urban SUVs. Main models. In the second phase, it invested 1.7 billion yuan, mainly producing sedan-class vehicle products. After the entire project is completed, it will form a pattern of development centered on Yichang Base, layout of the Midwest, force of East China, and export to the international market.
Through years of efforts, Zhongxing Automobile has relied on pickup trucks to open up the international market and achieved a good reputation. As China's largest passenger car market, ZTE will also move to the field of passenger cars and use the advantages of its existing pickup trucks to accumulate strength.
â— ZTE's ability comes from its confidence in technology and quality ZTE has a long tradition of self-determination and is the birthplace of China's first pick-up truck. The accumulation of more than 60 years of professional off-road vehicle manufacturing technology and experience has made ZTE the most professional company in China to make off-road vehicles.
International quality is also the core competitiveness of ZTE. In the process of participating in the international market competition for 20 years, ZTE Automotive has continuously integrated international technical resources and formed a number of professional and international technical teams responsible for the R&D and improvement of various technologies. Based on this, ZTE has repeatedly won international competitions with foreign brands on the international market, achieving a transformation from product exports to technology exports, and products and markets that have transformed from low-end to high-end, and have become the most influential of China’s automotive overseas markets. Power brand.
At the 2012 Beijing Auto Show, two new SUVs launched by ZTE Automotive - the "Land Local Boat" and "Urban Ark" have attracted the attention of the industry and consumers. At this point, ZTE’s passenger car strategy and results have been made public. It is reported that the new SUV model of Zhongxing Automobile is responsible for the exterior design by a team of Italian designers. Its chassis and power system are designed by its European technical team. The team’s former and serving customers include Jaguar, Land Rover and Aspen. Martin Martin, Subaru, Ford, Toyota, Mazda and other well-known brands, and provide technical services for some of the world's top automotive events.
In the development of pickup trucks, ZTE Automotive has created a reputation for its own brand in the world. In the highly competitive field of passenger vehicles, ZTE has leveraged on more than 60 years of professional off-road vehicle technology experience and ZTE people's spirit of proactive, ZTE's new The dynasty of passenger cars is about to start.
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