On December 16, 2012, FAW XiChai Conway New Power Conference was held in Jinan. Leaders and distributor representatives from automakers across the country were invited to attend the press conference. The conference featured the theme of “Creating the Core†and “New Powerâ€. The new “Conway†brand integrated and upgraded by FAW Xichai was released. At the same time, Conway’s newly upgraded 4DX and 4DW products made a high profile appearance.
The release of the new Conway brand takes a key step in FAW Xichai's effort to create a “national brand high-end powerâ€, which represents the clearer brand planning of FAW Xichai and the formation of a more definitive marketing strategy: on heavy-duty platforms, the main push Granville brand, which covers the L, M, N three product lines; in the mid-size car platform, brand new build Hengwei brand, which covers F, K two major product lines; in the light vehicle platform, reinstall to build Conway brand, its Covers the two major product lines of W and X. After such division, the positioning of FAW Xichai's product brand is more clear and the distinction is more obvious. The Conway brand economy, reliability, energy efficiency, quality and other characteristics will be more concentrated.
Precise Positioning "Three New" Conway Reloaded
It is reported that the new Conway brand is based on the original brand of Wealth and Conway, and is re-branded based on the brand planning that has been redefined after the market has been further refined. The new "Conway" power is characterized by new brand, new technology and new products. It not only perfectly inherits the excellent genes of the original “Conway†brand, but also effectively integrates the brand characteristics of “Fuweiâ€, it also represents a clearer product line and a more definite marketing strategy for the new product of FAW Xichai. Conway accurately locks into the lightweight power market, and its economical, practical, reliable and durable brand features will be reflected in the two major product lines covered by W and X.
“The release of the new Conway brand better reflects Xichai’s pursuit of corporate value and will accelerate the adjustment of Xichai's strategic policy more quickly. At the same time, this will also better promote the return of industry values. Wei's release has taken a major step forward in the pursuit of return value for the domestic light power industry, and has a significant leading significance for the development of the entire industry in the future.†You Zhiqing, Director of FAW Xichai Management Department, summarized the significance of the new Conway brand release.
Multi-site integration of "Conway" high-end brand
At the press conference, Cai Zhenfa, Secretary of the Party Committee of FAW Xichai made an important speech, summing up the Conway brand from small to large, from weak to strong, from followers to leaders in a short period of six years, and finally achieving a leap-forward development success. experience.
Cai Shuji believes that the reason for Conway's success lies in the fact that FAW Xichai pays extreme attention to energy conservation and emission reduction. Based on the national emission upgrade schedule, FAW Xichai begins with digestion and absorption, develops joint ventures, and masters its own core technologies. Starting from China I, this year, it will complete the development of a full range of China IV products and obtain national V emission announcements. Progress has been made in an orderly manner; FAW Xichai has established a complete process for the treatment of waste water, waste gas, waste, noise and dust in accordance with the ISO14001 Environmental Management System and the OSHMS18001 Occupational Health and Safety Management System to improve the plant area and the surrounding environment for the benefit of the people. Responsible for the responsibility; FAW Xichai in the product development process, the first to adopt four valves, electronically controlled common rail and other advanced technologies, this year successfully broke the two-stage pressurization technology problems, so that the product's fuel consumption is further reduced. Secondly, FAW Xichai always regards innovation as the driving force of the company's progress, and regards the brand as the foundation for its expansion.
With these valuable experiences, with the inherent strength of Conway new power itself, plus the rich reputation provided by the former Fawway and Conway and the full service provided by FAW XiChai's powerful service system, the advantages of New Conway Power. It is uniquely endowed by nature, and it is just around the corner in the light power market. In this regard, Cai Shuji expressed full confidence: "China's commercial vehicle market has a good development prospect. Xichai Factory has confidence, determination, and ability to work side by side with the entire vehicle manufacturers to overcome difficulties and advance our strategic alliance. To a more solid, closer, and more brilliant cooperation level, the Conway Engine will surely become the trophy for the overall cooperation and win-win between the Xichai Plant and the OEM.
Leaders of automakers from across the country and representatives of dealers have also stated that at the moment when light truck power is in urgent need of upgrading, the release of FAW Xichai's new Conway power is just right, and FAW Xichai New Conway power products are in the power market. The performance is exciting.
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