On December 17, the leaders of Party Committee of CNHTC Group, Ma Chunji, General Manager Cai Dong and other leaders convened a SITRAK product special meeting at Jinan Commercial Vehicle Company to study and deploy SITRAK product positioning, market positioning, and marketing issues. . The meeting emphasized that SITRAK products should be built to become the high-end products that lead the Chinese heavy truck industry to enter the international advanced level.
Heavy Duty Trucks
Ma Chunji stressed that we must unite our understanding and strengthen our confidence. The development of SITRAK products as high-end products is the need for the development of China National Heavy Duty Trucks, and it is also the responsibility and responsibility of China National Heavy Duty Truck to lead the Chinese heavy truck industry into the international advanced level.
With regard to the marketing system, Ma Chunji specifically requested that a marketing system should be established that has a top-to-bottom counterpart, a professional division of labor, and a sales department, and that a marketing team with professional wisdom be trained.
Ma Chunji said that the success of the SITRAK project is a true "turning the way, adjusting the structure, realizing the truth," and realizing the second venture, which also means that our entire group, as well as the heavy truck industry in China, has entered a new stage. Steps.
Cai Dong explained the positioning of the brand at the meeting and made arrangements for sales planning and quality control. At the same time, it is emphasized that rejuvenating the national automobile industry and leading China’s heavy trucks to enter the world’s advanced level is a historic task for this generation of automobile people. We must dare to play and have the courage to dedicate ourselves to achieving the pinnacle of China’s heavy-duty trucks standing in the world’s heavy-duty truck industry in order to realize the Chinese nation. The great rejuvenation and hard work.
Leaders of the group companies Wang Haotao, Yu Youde, Tong Jingen, Wang Shanpo, Liu Wei, Kong Xiangquan, Gao Dinggui and relevant department heads attended the meeting.
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