Dickens said: "This is the best time. This is the worst time." The new normal economic environment has made major companies face more challenges. Ebb Tide, washed out numerous lead, in the new normal, if the company can still stand and maintain the pace of progress, then this era in a certain sense is also help the company's development. For today's Xi'an Cummins, there is a "hard-working and hard-working" character, but also has the courage to hold the country and open up the soil, vigorously play a subjective initiative, based on the changing market. Like a small flower in the dark, chasing the sun, brave bloom.
With the gradual implementation of China's five emission standards, Xi'an Cummins and the host plant together, opened the curtain of a new marketing landscape. From the market to sales, from service to customers, from manufacturing process to quality control, Xi'an Cummins is making changes, and it is Xi'an Cummins's general manager Yang Xiaodong, an executive with extensive sales and management experience. Today, how will he explain Xi'an Cummins to us?
Xi'an Cummins General Manager Yang Xiaodong
Beginning in China Paying Attention to Requirement Phoenix Nirvana
At the beginning of China's entry into China, Xi'an Cummins brought Cummins' cutting-edge engine to its users. The ISM11 is a product that fully utilizes Cummins' five core systems. "One of the main features of the ISM engine from the very beginning when it entered China was low-speed high-torque, which is what changed everyone's understanding of power, but also led the domestic trend of low-speed high-torque engines." Yang Xiaodong said, not only This includes the safety and reliability of the equipped brakes, as well as the mature EFI technology, which are the reason why this engine has been selling well in North America for many years.
However, just as products enter a new market, most of them have a process that has run in. The ISM has also experienced such a phoenix-like experience. In the past few years, the technical team of Xi'an Cummins has strictly followed the Cummins product development and verification process in accordance with the needs of the Chinese market, combined with the user's habits, and continuously improved the product performance of the ISM, while ensuring high reliability while reducing fuel consumption. Improve the maximum torque of the product, achieve the effective integration of power, economy and reliability, and make ISM a truly suitable engine for the Chinese market.
Reliable quality stands firm to gain reputation
Ten years of grinding a sword. How did this "China version" of the ISM behave in the customer's mouth? The time went back to June 20, 2016, and Shaanxi Automobile Cummins' five full-line products were listed on the Zhengzhou site. Zhu Zhendong, a user from Henan Zhoukou, spontaneously organized friends and relatives of Henan Luyi Xikang customers to share with the scene. Zhu Shifu, while holding parts and components, can easily share with customers on the spot, from the herringbone inlet, the articulated piston to the short water jacket cooling structure, unique oil supply system and other engine designs. An engineer.
Why did Master Zhu know so much about ISM and loved it so much? The reason is that he really experienced the different feelings that the ISM engine brought him. A good driving experience, considerable economic benefits, let him from the heart of this engine. In the process of sharing, the excitement of Master Zhu is even more than words.
In fact, there are many users like Zhu Shifu. After experiencing several years of development, Xi'an Cummins has already had a strong customer base. Its leading technology and matching with the entire vehicle have won more and more customers. Trust.†When Yang Xiaodong accepted an interview with the China Truck Network reporter again, he had a firm grasp of the market.
Xi'an Cummins ISM 11 litre engine
“In terms of product reliability, which is what we mean by the whole life cycle, we have set a three-year, unlimited mileage warranty on the warranty service, leading the warranty trend in the truck field. The reason why we dare to propose such a solution is also Confidence in product quality.†As Yang Xiaodong said, when more and more users have witnessed the advantages of high reliability, low fuel consumption, and high safety of Xi’an Cummins Engine’s products, the value of the products has also been recognized. The “surpassing†leading technologies demonstrated by its products in early emissions regulations have gradually become leaders in the industry and have attracted many followers.
The so-called Lu Yao Zhi Ma Li is used to describe ISM is the most appropriate, and this is precisely the charm of Xi'an Cummins, such as good wine, the longer the time, the more mellow.
Seize the Opportunity and Use the Power to Make All-round Win-win
Only a good engine that performs on the whole vehicle is called a really good engine. Xi'an Cummins, with the full support of its parent company, Shaanxi Automobile, cooperates with Shaanxi Auto Heavy Duty Trucks to build the Shaanxi Auto Cummins brand. We are constantly optimizing the whole vehicle in the dump truck market, the coal transportation market, and the tractor and truck market. As well as the performance of the entire power chain such as the engine, a steady stream of wealth will be provided to the majority of Shaanxi Automobile Cummins users. “At present, our cooperation with Shaanxi Auto has reached a new height. Both sides have more confidence in the development and have achieved breakthroughs in cooperation and sales, and have entered a new stage of development,†said Yang Xiaodong.
In fact, the data show that from January to May this year, Shaanxi Automobile's domestic sales exceeded 30,000 units, an increase of 45% year-on-year, and the market share increased by 2.5 percentage points, of which Shaanxi Automobile Cummins products increased by 46%; the cumulative growth rate of tractors was 74%. Sales volume rose to second in the industry; dangerous chemicals tractors increased by 300%; trucks grew by 300%; and port tractors continued to be the industry's first! These achievements will indicate more opportunities for cooperation and win-win.
Five times in the country's time accumulated
In the five years of the country, Xi'an Cummins has also become the "best partner" for Shaanxi Auto Heavy Truck Co., Ltd. and therefore has a comprehensive listing of Shaanxi Automobile's Cummins Five products in Zhengzhou.
As the core component of the National Five-products - post-processing, the listed Cummins products are all Cummins post-processing systems that incorporate Cummins' most mature emission technologies. It is understood that after more than 10 years of experience in R&D and manufacturing, Cummins' post-processing has become the benchmark of the industry. Its product sales span the globe and is widely used in light and medium-duty trucks, passenger cars and construction machinery. The SCR products used by the ISM have been verified with 968 billion kilometers and 2.21 billion hours, and are mature and reliable. In addition, Cummins's post-processing was developed in response to the needs and habits of Chinese customers. The cost has continued to decrease. In particular, the joint OEM has established a targeted service system, with faster service response and stronger customer support capabilities.
User understands Cummins Engine
"The Xi'an Cummins ISM State V engine has already achieved mass delivery in 2011. Over the past five years, Xi'an Cummins has continued to optimize and break through the five national products. We and the Cummings post-processing technology group and Shaanxi Auto Heavy Duty Truck Co., Ltd. The entire vehicle R&D team has been repeatedly polished to bring the best quality products to the loyal customers.†Yang always has confidence in Shaanxi Automobile’s Cummins 5 series of products.
Brave and fearless, keep making progress
The continuous development of the market and the continuous introduction of new products also mean that Xi'an Cummins has been reborn and broken into butterflies. On the way forward, Xi'an Cummins is also constantly reviewing, how to help users achieve greater value and how to make products for more users bring wealth?
“The increase in sales volume, changes in user groups, and intense external competition have forced us to adjust marketing strategies, break the original circle, and increase our strength to drive the continuous expansion of user value.†Talking about the development of future markets Yang Xiaodong is very stressful, especially in the face of increasing customer groups. The change in brand structure of users also influences the transformation of marketing methods. At the same time, he also stated that Xi'an Cummins has already been aware of the changes in the market and made corresponding changes. The adjustment will have great confidence in the future development.
The goal is set and it is only a matter of time. "We have higher goals and we must have this strength." From Yang Xiaodong's point of view, Xi'an Cummins has ushered in the sunshine of a new era. Whether it is manufacturing, supplier cooperation, or OEM cooperation, Xi'an Cummins is moving Refined direction development. During the interview, Yang Xiaodong repeatedly emphasized that for Xi'an Cummins this year is the year of challenges and the year of adjustment. The company is accumulating strength for the future rapid development.
Xiang Yanghua has opened, and Xi'an Cummins and Yang Xiaodong have embarked on a new journey.
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