At the two national conferences in 2011, there were more than 10 proposals and proposals for electric vehicles. In 2012, people’s interest in the demonstration project of “10 cities and 1,000 cars†for electric vehicles has continued unabated. To this end, we have focused our attention on the key issues of the development of the electric vehicle commercialization industry.
“The commercialization of private electric vehicles is a worldwide problem. Even in the developed countries of the West, they are still in the exploratory stage. Therefore, under the conditions of losing 'references', China needs to use its own great wisdom and great power to jointly find A road of independent innovation.†At 2:30 pm on February 26th, Xie Zicon, who had just returned from Beijing on a business trip, first made the point of view on the commercialization of electric vehicles on the phone.
Xie Zicon, Deputy Director of the New Energy Experts Committee of the China High-tech Industrialization Research Association, Senior Research Scholar of China's Electric Vehicle Business Model and Complementary Technology Program, Strategy for Commercialization of Electric Vehicles, Supporting Technology Equipment and Infrastructure Construction Strategy and Operation Management Has more than 10 years of research and practical experience. Its commercialization theory has a wide range of influence in the electric vehicle industry. Long-term research and academic research not only allowed him to witness the development of Chinese electric vehicles from scratch, but also made him clearly understand the development of China's electric vehicle industry, especially the development of commercialization. main problem.
The low price of products, good use characteristics, and low charging costs are the preconditions for the commercialization of electric vehicles. Since the performance of the private electric vehicle market in 2011 was poor, almost all of the 6 private subsidy model cities have surrendered to the situation. Xie Zicon thinks that private electric vehicles are The biggest obstacle that the market accepts is that the parties to the entire industry chain do not fully understand the two major issues of “the commodity characteristics of vehicles†and “industrial system innovationâ€. Specifically, we only pay attention to the research of the technical characteristics of the product, and neglect the research on the use characteristics and industrial system integration of the product. Therefore, it did not give it a complete market competition.
"Actually, electric cars are commodities first, and they must also possess the attributes of goods. Their commercialization should also have certain rules." Xie Zicong said, "As far as electric cars are concerned, their marketization must have 'product prices.' Less than fuel vehicles, the use of features equal to the cost of fuel vehicles, electrical energy is better than the fuel car's these three elements."
Reducing the production cost of electric vehicles through large-scale government procurement Xie Zicon has been advocating two ways to reduce the price of electric vehicles: First, it is achieved through the reduction of product purchase prices; second, it is achieved through national policy subsidies. He believes that the business rules that allow companies to reduce the price of product sales allow product manufacturers to obtain large-scale and continuous orders. Reducing the production cost of a company by means of a large-scale purchase order can reduce the price of the product.
In the early stage of the development of electric vehicles in China, according to the characteristics and development rules of the electric vehicles, Xie Zicong suggested that the implementation strategy of “opening electric vehicles, electric taxis, and finally the development of private electric vehicles†should be adopted. “In this way, we can realize the goal of realizing the marketization of electric vehicles under the conditions of 'scientific and controllable', rather than implementing the 'private electric car first' implementation strategy that is now blindly pursued.â€
It is undeniable that there are two main advantages of electric utility vehicles. First, the procurement and use of the main body is a government agency. This is inclusive for products that may have problems in the early stages of development, and will not “come online and complain†that electric vehicles are not good. Second, the government has a sustainable and large-scale purchase order, which will increase confidence for product manufacturers. For the time being, according to an average of 50,000 official vehicles (a total of 500,000 vehicles) and 10 years of depreciation in 25 model cities, the average annual government purchase order will be 50,000, plus the depreciation of urban taxis. Basically, it can reach about 100,000 vehicles per year.
Obviously, this order size has great attraction for long-term product manufacturers, and it also lays the foundation for the reduction of product purchase prices.
It is well-known that the development of the electric vehicle industry is an innovative undertaking that integrates new industrial system engineering. It needs to be gradually improved through the integration of the entire system at one stage. It was an unfair and risky matter to allow ordinary people to spend money on product testing in the early stages of development. Therefore, Xie Zicong advocated avoiding these troubles as early as possible.
Achieving Win-Win for the Electric Vehicle Industry Chain Needs Joint Force For how to achieve a win-win situation in the electric vehicle industry chain, Xie Zicong has its own unique insights. “Everyone understands the truth: Chinese people can make cakes only by working together. Only when they make a cake can they share it. Therefore, in the development of electric vehicles, the entire industry chain needs to have the ambition and tolerance to cooperate together. The second is wisdom."
Electric vehicle is a new industry in system innovation. No previous Western model can be copied and copied, and we need to explore and innovate ourselves. From this perspective, the development of electric vehicles requires us to understand the nature of things in a smart way, to structure the system model, and to formulate implementation strategies.
Xie Zicong believes that no matter which part of the industry chain, in the development of electric vehicle industry, we must first stand in the sustainable development of the electric vehicle industry, from the product market perspective, to understand the technical characteristics of electric vehicles and use characteristics and other issues clearly understand. Next, based on the existing technical conditions, according to the electric vehicle's own "maximum product market, the industry is the most facile, and continuous profit optimization" elements, to intelligently guide the business model of harmonious development of the entire industry. This business model is by no means a business model of a certain link in the industry chain, but a fixed development model of a new industry in a development stage.
So, how to choose a commercial demonstration model has great influence on the speed and effectiveness of the development of China's electric vehicle industry. At present, in the early stage of the development of electric vehicles, in the process of exploring demonstration models, there will be the problem of confrontation between several different types of business models. "In response to this situation, we can adopt a strategy to form relevant enterprise alliances, follow different business models, conduct demonstration demonstrations in different cities, and allow the market to give answers. Then, we will further promote them nationwide." Xie Zicong said.
“The commercialization of private electric vehicles is a worldwide problem. Even in the developed countries of the West, they are still in the exploratory stage. Therefore, under the conditions of losing 'references', China needs to use its own great wisdom and great power to jointly find A road of independent innovation.†At 2:30 pm on February 26th, Xie Zicon, who had just returned from Beijing on a business trip, first made the point of view on the commercialization of electric vehicles on the phone.
Xie Zicon, Deputy Director of the New Energy Experts Committee of the China High-tech Industrialization Research Association, Senior Research Scholar of China's Electric Vehicle Business Model and Complementary Technology Program, Strategy for Commercialization of Electric Vehicles, Supporting Technology Equipment and Infrastructure Construction Strategy and Operation Management Has more than 10 years of research and practical experience. Its commercialization theory has a wide range of influence in the electric vehicle industry. Long-term research and academic research not only allowed him to witness the development of Chinese electric vehicles from scratch, but also made him clearly understand the development of China's electric vehicle industry, especially the development of commercialization. main problem.
The low price of products, good use characteristics, and low charging costs are the preconditions for the commercialization of electric vehicles. Since the performance of the private electric vehicle market in 2011 was poor, almost all of the 6 private subsidy model cities have surrendered to the situation. Xie Zicon thinks that private electric vehicles are The biggest obstacle that the market accepts is that the parties to the entire industry chain do not fully understand the two major issues of “the commodity characteristics of vehicles†and “industrial system innovationâ€. Specifically, we only pay attention to the research of the technical characteristics of the product, and neglect the research on the use characteristics and industrial system integration of the product. Therefore, it did not give it a complete market competition.
"Actually, electric cars are commodities first, and they must also possess the attributes of goods. Their commercialization should also have certain rules." Xie Zicong said, "As far as electric cars are concerned, their marketization must have 'product prices.' Less than fuel vehicles, the use of features equal to the cost of fuel vehicles, electrical energy is better than the fuel car's these three elements."
Reducing the production cost of electric vehicles through large-scale government procurement Xie Zicon has been advocating two ways to reduce the price of electric vehicles: First, it is achieved through the reduction of product purchase prices; second, it is achieved through national policy subsidies. He believes that the business rules that allow companies to reduce the price of product sales allow product manufacturers to obtain large-scale and continuous orders. Reducing the production cost of a company by means of a large-scale purchase order can reduce the price of the product.
In the early stage of the development of electric vehicles in China, according to the characteristics and development rules of the electric vehicles, Xie Zicong suggested that the implementation strategy of “opening electric vehicles, electric taxis, and finally the development of private electric vehicles†should be adopted. “In this way, we can realize the goal of realizing the marketization of electric vehicles under the conditions of 'scientific and controllable', rather than implementing the 'private electric car first' implementation strategy that is now blindly pursued.â€
It is undeniable that there are two main advantages of electric utility vehicles. First, the procurement and use of the main body is a government agency. This is inclusive for products that may have problems in the early stages of development, and will not “come online and complain†that electric vehicles are not good. Second, the government has a sustainable and large-scale purchase order, which will increase confidence for product manufacturers. For the time being, according to an average of 50,000 official vehicles (a total of 500,000 vehicles) and 10 years of depreciation in 25 model cities, the average annual government purchase order will be 50,000, plus the depreciation of urban taxis. Basically, it can reach about 100,000 vehicles per year.
Obviously, this order size has great attraction for long-term product manufacturers, and it also lays the foundation for the reduction of product purchase prices.
It is well-known that the development of the electric vehicle industry is an innovative undertaking that integrates new industrial system engineering. It needs to be gradually improved through the integration of the entire system at one stage. It was an unfair and risky matter to allow ordinary people to spend money on product testing in the early stages of development. Therefore, Xie Zicong advocated avoiding these troubles as early as possible.
Achieving Win-Win for the Electric Vehicle Industry Chain Needs Joint Force For how to achieve a win-win situation in the electric vehicle industry chain, Xie Zicong has its own unique insights. “Everyone understands the truth: Chinese people can make cakes only by working together. Only when they make a cake can they share it. Therefore, in the development of electric vehicles, the entire industry chain needs to have the ambition and tolerance to cooperate together. The second is wisdom."
Electric vehicle is a new industry in system innovation. No previous Western model can be copied and copied, and we need to explore and innovate ourselves. From this perspective, the development of electric vehicles requires us to understand the nature of things in a smart way, to structure the system model, and to formulate implementation strategies.
Xie Zicong believes that no matter which part of the industry chain, in the development of electric vehicle industry, we must first stand in the sustainable development of the electric vehicle industry, from the product market perspective, to understand the technical characteristics of electric vehicles and use characteristics and other issues clearly understand. Next, based on the existing technical conditions, according to the electric vehicle's own "maximum product market, the industry is the most facile, and continuous profit optimization" elements, to intelligently guide the business model of harmonious development of the entire industry. This business model is by no means a business model of a certain link in the industry chain, but a fixed development model of a new industry in a development stage.
So, how to choose a commercial demonstration model has great influence on the speed and effectiveness of the development of China's electric vehicle industry. At present, in the early stage of the development of electric vehicles, in the process of exploring demonstration models, there will be the problem of confrontation between several different types of business models. "In response to this situation, we can adopt a strategy to form relevant enterprise alliances, follow different business models, conduct demonstration demonstrations in different cities, and allow the market to give answers. Then, we will further promote them nationwide." Xie Zicong said.
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