Since 2011, one of the distinctive features of China's light-duty truck industry is that the market has experienced the first overall decline in nearly 10 years, but some market segments have risen. From January to July 2011, the domestic light truck market sold a total of 1.14 million vehicles, a year-on-year decrease of 5.11%. Among them, the decline in economic light trucks is more obvious, while the mid- to high-end light truck market is steadily rising. The sharp contrast between the two market segments indicates that the mid- to high-end light truck market will usher in new opportunities for development.
Structural adjustment is the main theme
In the commercial vehicle market with production materials as its main purpose, it faced the adverse effects of credit crunch, tightened currency, and cancellation of auto stimulus policies in 2011, which also caused the commercial vehicle market including light trucks to continue to decline.
After continuous high growth in the past two years, the light truck industry has entered a rational adjustment cycle, which inevitably breeds new market opportunities. According to statistics, from the beginning of 2010 to July 2011, the proportion of mid- to high-end light trucks in the light truck market is gradually increasing. It can be affirmed that structural adjustment will play an important role in the future, and mid- to high-end light trucks are the most direct beneficiaries. With the development and transformation of the country's economy, customer demand has been satisfied only with pulling goods and upgrading to higher levels of product comfort, safety, reliability, and economy.
In the long run, the development space in the high-end market is huge. During the 12th Five-Year Plan period, with the advancement of light-duty truck technology and the slowdown in macroeconomic growth, the light-card market has developed to a new stage. During this period, the total market volume did not change significantly, and structural changes would be significant. Foton Aoling positioned the mid- to high-end light truck market. Its value proposition is technological leadership and upgrading, and it is the replacement of customers. Such a positioning will enable Olympics to grow rapidly during a long period of time.
The historical trajectory indicates that the light truck market is currently returning to the rational growth interval after the rapid growth at the beginning of this century and the first two years. During the 12th Five-Year Plan period, companies will start a new round of competition around product upgrading and technological advancement. The mainstream brands represented by the three giants like Futian, Jianghuai and Dongfeng are also actively adjusting to accumulate power to seize market heights. .
High-end light card into the development trend
The development opportunities for high-end light trucks are coming. This is an inevitable choice for users and markets. First, with the continuous development of China's economy and logistics industry, swap customers and newly-purchased customers will gradually shift from economical light trucks to mid- to high-end light trucks when they purchase vehicles. In particular, buying customers is more rational and purchasing power is stronger. When they change trains, they will comprehensively consider the cost of acquisition, the cost of use, and the technological advancement of the vehicle, while the mid- to high-end light trucks have achieved a balanced development in terms of carrying and driving comfort and are able to better meet the needs of upgrading and upgrading customers. .
Second, the macroeconomic growth has slowed, but the process of urbanization is still advancing. Statistics from the National Bureau of Statistics show that China’s urbanization reached 47.5% in 2010. During the “Twelfth Five-Year Plan†period, the enthusiasm of local governments for increasing the urbanization rate made the process continue to advance. The accelerating urbanization means that the demand for new logistics vehicles and the need for renewal are increasing. This subdivided area is the display space of Jianghuai Shuai Ling, Foton Aoling and JMC JMC.
Third, in the high-tonnage, high-capacity intercity logistics market, transportation vehicles are also upgrading. The distance of this market segment is between 300 and 500 kilometers. The signs of development in recent years indicate that high efficiency, heavy load, and comfort are the core requirements of users, and the trend of market upgrading is becoming increasingly apparent.
In addition, the rapid growth of mainstream companies in the mid- to high-end light trucks has injected strength into the development of this market. Foton Aoling sold a total of 33,000 vehicles in the first half of 2011, an increase of more than 10% year-on-year. The Olympics-equipped TXT 4JB1 power had grown by more than 40%, and the Olympus CTX equipped with the Cummins ISF3.8 Engine had grown by more than 60%.
All manufacturers concentrated their efforts to expand the mid-to-high end light truck market
The structural adjustment of the light truck market requires products that are compatible with it. In recent years, major mainstream companies have continued to focus on product restructuring, technology optimization, and other aspects, integrating product lines and expanding market segments.
For example, Foton Aoling achieved 40,000 and 60,000 leaps in 2009 and 2010, respectively, and always guided the upgrading of the light truck industry. Foton Olympics has been expanding its product line, with product adjustment as the leader, and continuously increasing its market size and market position.
From the width of the container only, the width of the container of the Ao Ling series has been widened from 2.05 meters in the early stage to 2.4 meters in width, which can meet the needs of different users to a greater extent. In the powertrain, Foton Aoling formed a relatively complete combination of engines, including 4JB1 Ao Ling power, characterized by fuel economy and safety, mainly to meet the city's logistics needs; Foton Cummins Power and Revo Power, with high-speed heavy load The demand point mainly meets the demand for 100-150 kilometers of urban and suburban logistics markets. The newly-launched Olympian version 12 is equipped with a 2.2-meter wide body, powered by Foton Cummins Power, Revo Power and Yuchai Power, and is suitable for the 300-500-km intercity logistics market.
It is understood that in addition to Ao Ling, Jianghuai Automobile and Dongfeng Motor are also constantly improving product mix in order to more closely meet the needs of users. At present, the JAC Shuai Ling series has introduced Shuai Ling III through technological upgrading. Dongfeng Dolika and Capt have formed a series of large and small tonnage collocations in the medium and high-end markets, covering the inter-city transportation and suburban transportation markets.
The future of the medium-to-high-end light truck market, which is continuously expanding, is expected to rise. It is foreseeable that those brands that plan ahead and respond quickly to customer needs and make products closer to market segments will become the king.
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