Recently, Dongfeng Motor Co., Ltd. and German Smiths AG formally signed a letter of intent for joint-venture cooperation in semi-trailer projects and established a company specializing in manufacturing and selling semitrailers. One stone provoked thousands of layers of waves, and cross-border cooperation involved in the field of special vehicles led to a high degree of concern in the domestic special car industry.
Transnational cooperation has little impact
Industry insiders generally believe that the cross-border cooperation of special vehicles will not affect the existing system in China. As long as the special-purpose vehicle companies pay attention to their own construction and respond quickly to changes in the market, they can find a foothold in the huge special-purpose vehicle market in China.
Some people even pointed out that cross-border cooperation in the field of special-purpose vehicles is just a case in the country and does not represent the direction of development of the industry, nor can it be said that the production of special-purpose cars in our country has accelerated to high-end and standardization. At present, semi-trailers produced in China can basically meet the demand for use and have no problem in performance. The limited transnational cooperation of Dongfeng has little impact on the domestic market environment. In addition, the sales of special vehicles in China are highly regional. Most production companies only pay attention to the market characteristics of their surrounding areas. Due to the small scale of the business, the market coverage and radiation areas are also regional.
Cross-border cooperation has rarely appeared in the field of special vehicles in China. The reason why it cannot cause shocks is that the market environment is one of the most important factors. Compared with the special car industry at home and abroad, the market environment and the use environment are very different. Taking a dump truck as an example, the domestic construction site environment is very different from that of foreign countries, and there are some differences in chassis design. In addition, the foreign logistics industry is relatively developed, and large-scale logistics transport vehicles are running on the roads, which is difficult to achieve at home. In terms of municipal vehicles and special vehicles, there is also a large gap between China and foreign advanced levels. This gap reflects the differences in domestic and foreign market environment and use environment. Joint ventures and the introduction of technology may not provide immediate results. According to the actual situation to make adjustments in order to have better results.
Domestic special car companies pay more attention to production costs, mainly based on market demand, with distinctive Chinese characteristics. From the perspective of the development of the logistics industry, market positioning and guidance are the most important factors that need to be considered by domestic special-purpose vehicle companies. For the semi-trailer, in the domestic environment, the development of the market is not brought by technology leadership, but it is to aim at market integration, and the most important thing is to improve the matching of product supply and demand.
In addition, the current vicious competition in the domestic special-purpose vehicle market is also very obvious, which has forced many special-purpose vehicle companies to focus on sales. Therefore, though transnational cooperation can help Chinese enterprises achieve technological progress, the impact of the current production situation is less than the price factor. At present, special vehicle dealers are pushing down the price, the chassis itself has little profit, and price fluctuations are relatively small, but the price of special-purpose vehicles is generally reduced by about 5% compared with the same period of 2010, and price reductions are not easy to sell.
Special car companies need to be independent
In foreign countries, most auto manufacturers and special vehicle manufacturers operate separately. The automaker provides chassis and special vehicle manufacturers do the modifications. However, in China, many vehicle companies have to expand their market share and classify the production of special vehicles as their own. This is not conducive to the long-term development of the special-purpose vehicle industry. It is the best for special-purpose vehicle companies to strengthen their own, independent production and development. Way out.
People in the industry believe that the problems exposed in the field of domestic special vehicles are normal phenomena under the special circumstances of China's economic development. The involvement of OEMs in the production of special vehicles and the independent production of special vehicle companies also has its own inevitability, which is unique to China. The necessary process for the car market to mature. The relative technical standards of OEMs can be scaled according to their own models; independent special vehicle manufacturers are more flexible when facing the market and OEMs, and can adjust their designs and modifications in time according to changes in the market.
For the current auto manufacturers pay more and more attention to the self-built special-purpose vehicle system, the independent special-purpose vehicle manufacturer does not need to worry too much. As long as it is reasonably integrated according to market demand and technically ensures the quality of the conversion and production, the special vehicle manufacturer need not fear the large-scale coverage of the entire vehicle factory. Foreign special purpose vehicle manufacturers are more flexible and directly face customers. They are all independent production. This is worth learning from. The satisfaction of market demand from independent special vehicle manufacturers can neither be too advanced nor too backward. The advance will bring relatively large risks to the development of the enterprise, and the backwardness will be seized by other manufacturers and affect the development.
In addition, several industry experts also believe that compared with foreign professional vehicle production models, China cannot break through the foreign model and it is not necessary to follow suit.
Special vehicles should be more personalized
For the production of special vehicles, special vehicles should reflect individual characteristics through production and services. In the face of customers, they can design and produce products according to different requirements for refitting. Each link is more flexible and can also stimulate the innovation of the company.
This also shows that the specialization and innovation capabilities of China's special-purpose vehicle companies are relatively weak. It is impossible for a complete vehicle company involved in the production of special vehicles to subdivide production, which is not conducive to product adjustment. The chassis produced by the automaker is currency, and special vehicles for production must be retrofitted on this basis in order to achieve specialization in production. However, if you let the automaker play the role of a special vehicle producer, it is relatively difficult to achieve specialization. But this may not be the focus of their attention. They only want to increase the market share by covering the special vehicle production control terminal market. Because vehicles and special vehicles can be said to be different industries, production and sales systems are not the same. From the production system, the current professional vehicle manufacturers are complementary to their production systems and cannot bring breakthroughs in product development.
One of the advantages of independent car manufacturers' independent production is the ability to reflect market-oriented flexibility and customer-facing personality. As an intermediate link from the vehicle manufacturer to the user, the professional vehicle manufacturer can use the vehicle manufacturer to establish its product network and grasp the information of most chassis products. On the other hand, it can timely conduct targeted production according to customer needs. As long as the special vehicle enterprises further improve the technical team, sales team, and after-sales service, they are still more competitive in the market than the entire vehicle manufacturer.
According to experts from the China Automobile Association, the technology for the production of special vehicles in China is not much worse than that of foreign countries. As long as we do a good job of products and ensure product quality, we can gain a firm foothold in the market.
Semi-trailer produced by Smith
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