SAN FRANCISCO, April 10, 2024 /PRNewswire/ — A new report released today by Autodesk, Inc. (NASDAQ: ADSK) offers a comprehensive look into how industries involved in the creation and production of spaces, objects, and experiences are adapting to modern challenges. According to the 2024 State of Design & Make report, business leaders are expressing renewed confidence in their companies' resilience and have shown an impressive level of trust in artificial intelligence (AI).
This year's report, which draws on insights from nearly 5,400 global industry leaders, futurists, and experts, highlights how businesses are increasingly viewing AI as a practical tool for innovation rather than just a futuristic concept. This shift has led to a surge in investments aimed at boosting productivity and fostering sustainability. The accompanying image shows the cover of the report, which aims to guide industry leaders toward navigating future opportunities.
The Design and Make sectors—comprising architecture, engineering and construction; product design and manufacturing; and media and entertainment—are major global contributors, employing approximately 300 million people worldwide and representing a staggering $30 trillion in global value by 2027. The report delves into the sentiments and challenges within these industries, offering actionable insights for forward-thinking leadership.
Key Highlights from the Report:
- **Optimism and Resilience**: Business leaders feel significantly more optimistic about their companies' ability to withstand economic and geopolitical shifts. Seventy-three percent of companies believe they are well-prepared to face unexpected challenges, marking a 14-point increase from last year.
- **AI Trust and Adoption**: A strong majority (76%) of professionals express trust in AI for their respective fields. Many are leveraging AI to streamline workflows, enhance creativity, and meet sustainability targets, which are now critical for both business success and environmental health.
- **AI's Potential Yet Untapped**: Although over half of companies are actively integrating AI into their operations, there remains significant room for growth in realizing its full potential.
- **Skill Development Imperative**: With access to skilled talent identified as a barrier by nearly half of industry professionals, companies are emphasizing the importance of upskilling and lifelong learning to stay competitive.
- **Sustainability as a Core Priority**: Nearly all companies have taken steps toward improving sustainability, yet meaningful commitments remain essential to avoid falling behind competitors aligned with employee and customer expectations.
Andrew Anagnost, President and CEO of Autodesk, commented, "In the face of global uncertainties, businesses are turning to technology as a cornerstone for achieving greater efficiency and cost-effectiveness. As we strive to build a better world, AI and digital tools are proving indispensable."
The report also underscores the transformative role of AI in reshaping industries. Respondents predict that generative AI will play a pivotal role in decision-making processes for physical products, structures, and digital assets. Seventy-nine percent of participants believe AI will enhance creativity, while 78% expect it to boost overall industry performance.
Sustainability continues to gain traction as a strategic priority. Nearly all companies surveyed (97%) have implemented measures to improve sustainability, recognizing it as vital for long-term success. Eighty-seven percent view sustainability initiatives as beneficial for business longevity, with 69% agreeing that such efforts contribute positively to short-term profitability—a notable increase from previous years.
To keep pace with technological advancements, companies are focusing on three core areas of digital upskilling: working with AI, mastering digital design, and developing software competencies. Seventy-one percent of respondents highlighted digital maturity as a key factor in attracting talent, while 41% identified AI expertise as a top hiring priority moving forward.
Despite widespread acknowledgment of the need for upskilling, only 38% of companies currently possess the necessary infrastructure to develop internal training programs. Meanwhile, 43% of professionals cite talent shortages as a hindrance to organizational growth.
For the full findings of the 2024 State of Design & Make report, visit Autodesk.com. This year's research involved surveying and interviewing 5,399 industry experts across 18 countries, covering diverse sectors such as architecture, construction, manufacturing, and entertainment.
Autodesk stands as a trusted partner for creators globally, enabling the design and production of everything from architectural marvels to everyday consumer goods. Their innovative platform harnesses data-driven insights to automate processes and foster collaboration, empowering clients to achieve superior outcomes for their businesses and the environment.
SOURCE: Autodesk, Inc.
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