Since 2010, CCTV, Sichuan Satellite TV, Xinjiang TV, Shaanxi TV, Gansu Satellite TV, Guangdong Satellite TV, Shanxi TV, Henan TV, and more than a dozen domestic satellite video channels have broadcasted high-density, all-weather loops to broadcast 3D special effects ads. The commercials show that on a winding mountain road, a heavy truck rushes at a high speed. In a flash, a giant dragon vacates the air to block the road, and the Universiade car travels through the dragon with its irresistible momentum... Dayun heavy truck flew! It is understood that the cost of advertisements for this purpose is up to hundreds of millions of yuan for this purpose to create a strong brand.
The 2.1 billion Shanxi Grand Canal heavy truck project, which has been put into production since October 26, 2009, has undergone technical inspections and market inspections. Its economy, comfort, and safety have been recognized by the market. Their goal is to 10,000 units will be produced in 2010, and 50,000 units will be produced in the next three years. And the second phase of the project under construction will reach an annual output of more than 100,000 units, with an annual output value of more than 30 billion yuan.
The strong launch of Dayun heavy truck advertising has quickly attracted excellent distributors from across the country to join in. At present, the number of dealers has increased from 10 at the time of listing to more than 100, and on average, 10 dealers can be added each month, and it is expected to exceed 200 by the end of the year. The sales volume has also grown from monthly sales of dozens of vehicles to more than 1,000 vehicles. According to reports, the Universiade heavy truck sold a total of more than 5,000 vehicles from January to September 2010, with sales of 1.2 billion yuan.
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