The long-awaited price reduction of parts and accessories has finally become a reality. Yesterday, Shanghai Volkswagen, the country's largest car manufacturer, suddenly announced that it would reduce the price of some original parts of PASSAT and POLO. The average decline rate reached 25%, with the highest drop of 80%. The astonishing move of automakers in China’s auto industry will have a profound impact on solving the problem of high auto parts prices in China. Perhaps a price war that has occurred in the spare parts sector has ignited this. Shanghai Volkswagen put heavy shots yesterday, Shanghai Volkswagen issued a notice, PASSAT and POLO part of the original parts of the common parts (such as lights, horns, three filters, oil, etc.) and parts often involved in insurance costs (such as four doors and two covers and other collisions often collided The prices of the parts were reduced, involving a total of more than 100 kinds of commonly used spare parts, of which the largest part was reduced by 80% with an average decrease of 25%. The newly adjusted price was officially implemented from October 1. It is the first time in the country that such high-volume, drastically reduced car parts prices. For the reason for the sharp price cuts of the parts, Shanghai Volkswagen said: As the largest domestic car production base, it already has the largest market share, and has formed a mass production of accessories and a huge sales and maintenance network. The price reduction of spare parts is aimed at reducing the use cost of Shanghai Volkswagen owners. At the same time, as the price of spare parts is reduced, the insurance premiums for car buyers will also be reduced accordingly. According to industry analysts, the current price war in the auto market is mainly focused on the battlefield of the vehicle. This kind of price reduction is only a one-time cost-saving purchase for consumers, and the use cost of vehicles is a very large amount after the purchase of a car. expenditure. Shanghai Volkswagen for the first time to make substantial adjustments to the price of accessories, will enable more consumers to use the car in the process of saving the cost of use, which will play a huge role in promoting the entire automotive market. Parts prices have soared This year, China's auto parts prices soared, there have been more than 1,000 imported parts prices have been raised, or 10%, of which Japanese goods rose by an average of 15%, individual varieties rose by more than 30%. At the same time, the price increase of more than 300 kinds of domestic accessories is also 5%. Looking at the type of accessories, the frequency of accessories such as water tanks, crankshafts, and electrical appliances has risen around 10%; the wearing parts such as screws, hoods, covers, and exterior parts have seen the largest increase, and rare parts have risen. It has reached more than 30%. In June and July, the price of more than 1,100 kinds of accessories was increased for the Fukang alone. It is understood that parts and components account for about 70% of the vehicle price, family car from purchase to retirement, maintenance costs will account for more than 1/3 of the vehicle price. In the second half of this year, the overall vehicle price has been significantly reduced, and a considerable proportion has been achieved through the reduction in the price of parts and components. Parts and components obviously have the same price reduction space. From the perspective of cost, with the increasingly large-scale production of accessories and more manufacturers to join the parts market, it is conducive to the downward adjustment of parts prices. However, since last year, the prices of spare parts for various brands, including Shanghai Volkswagen, FAW-Volkswagen, Guangzhou Honda, and Shanghai General Motors, have not only declined but have risen sharply. This obviously runs counter to market rules. The price trend of spare parts has become a trend this year, the means of vehicle price cuts have been exhausted, but the market is still no improvement, so spare parts price cuts become another weapon for manufacturers to promote. Before Shanghai Volkswagen announced the price reduction of spare parts, Nanjing Fiat announced the reduction of the price of accessories at the beginning of the year and also announced the price of 50 consumables; Southeast Motor also made price adjustments for its accessories such as lioncel and Fulica, of which more than 200 The average drop of commonly used spare parts reached 50%; Hainan Mazda reduced the price of more than 200 parts and components of its models of Premar and Fume to an overall reduction of about 18%. It is reported that when multinational companies such as Volkswagen, General Motors, Citroen, Toyota, and Honda occupying the mainstream market invest in China, they also bring in foreign supporting companies, such as Delphi, Bosch, Michelin and other world-famous auto parts manufacturers; Automobile joint ventures and national independent enterprises have also begun to independently develop and produce automotive parts and components. With the passage of time and the gradual maturation of technology, domestic parts manufactured by these parts and components plants have reached a certain number, and the cost has begun to decline day by day. At the crucial moment, parts and components will be reduced in price to save the automobile market.
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