The development of Changan Automobile in the past two years can be described by leaps and bounds. From Yidong, Zhishang XT to CS35 and CS75, which are in short supply, Changan Automobile has let the industry see the hope of its own brand. Zhang Baolin, president of Changan Automobile, said in an interview with the Chengdu Auto Show that in the next three years, it will be a very critical period for China's independent auto companies. The overall technical level of the industry will continue to improve, and some enterprises that cannot keep up with the times may be eliminated. Good companies may stay to make a leap.
Regarding the problem of 11 consecutive declines in the market share of independent brands, Zhang Baolin believes that the problems encountered by independent brands are due to the big environmental reasons, the domestic economic situation is not optimistic, on the other hand, because some car companies do not follow the rules of the industry. Do not pay attention to the real needs of consumers. Take the independent high-end car, Zhang Baolin believes that when the influence of the independent brand has not yet reached a high level, it has not yet reached a mature time. "If Changan now builds a 200,000-yuan car, it will certainly not be accepted by consumers. Changan Automobile has been in the midst of research and discussion on high-end brands, and now it is not a suitable time to launch too high-end products. Cars are a heavy asset. Industry, a car made, hundreds of millions or even billions of funds invested, once there is a problem, it is irreparable." Indeed, from the sales of Changan Zhonggao Che Rui, Zhang Baolin's judgment is correct.
However, Zhang Baolin has always been full of confidence in the development of independent brands. All along, 100,000 yuan is a nephew of self-owned brand models. Sales of models with an autonomous price of more than 100,000 yuan have been bleak. Zhang Baolin pointed out that only by following the development rules of the industry to create a good car, the future has the opportunity to cross this path, especially in the next three years, it will be a very critical period for China's independent car companies, and there will be a survival of the fittest in the future. situation. At this year's Chengdu Auto Show, Changan Yuexiang V7 officially unveiled, Zhang Baolin positioned this car as a sports technology A-class sedan, the main 80,85 after the crowd, the space is comparable to the B-class car, the fuel economy is also excellent, Zhang Baolin hopes this The car can be sold at a monthly sales of 15,000 to 20,000.
In addition, Changan Automobile also looks to overseas. Zhang Baolin believes that the market share in China is less than one-third of the world's, and two-thirds of the market is overseas. This is the temptation that large auto groups can't give up. Changan Automobile built a factory in Russia and made a large-scale appearance. The Moscow Motor Show is a new exploration of overseas markets. In the past few years, after the completion of the "five countries and nine places" layout, Changan Automobile has significantly improved its product strength. The strengthening of its strength has enabled Changan Automobile to have confidence in expanding its overseas market. In the future, Changan will focus on Russia, Iran and Brazil. And other key markets.
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