The month of October has been put to a close, and the sales performance of dealers has been settled in September and September. Does the traditional "golden nine silver ten" of the auto industry stage this year in the heavy truck industry? Which model became a sales star? For the upcoming 2010, how are the distributors expected?
Guests:
Shi Guanghui: Manager of Liyang FAW Xinye Automobile Trading Co., Ltd., Liberation Dealer
Zhang Hongshuang: General Manager, Changchun Huabei Automobile Trading Group Co., Ltd., Auman Dealer
Ren Tao: Shanxi Zhongzhong Automobile Sales Co., Ltd., heavy truck dealer
Li Long: Sales Manager of Dongfeng Trade Union Automobile Sales Service Co., Ltd., Baotou City, Dongfeng Dealer
Fan Lei: Business Manager, Hebei FAW Trading Co., Ltd., Liberation Dealer
Moderator: In the automotive industry, the saying “Golden 9 Silver 10†is popular, that is, the September and October is the golden period of vehicle sales. So how are you doing in the two months? Which models are the main sales force?
Li Long: Our company sold more than 20 vehicles each in September and October. Among them, the Tianjin series sold well, because the price is moderate, the vehicle is only 138,000 yuan, the user is more recognized. In addition, the tractor DFS4251 and the dump truck can also be sold in Baotou.
Fan Lei: In these two months, more than 100 vehicles were sold each month, 70 to 80 of which were tractors. More than 6 meters of light trucks are also sold, sold in September 20 to 30 vehicles. However, the sales of dump trucks are not good.
Ren Tao: In the two months, more than 100 vehicles were sold, of which more than 60 were sold in October. Dump trucks account for 60% of total sales, and tractors account for 40%.
Zhang Hongshuang: We sold more than 200 vehicles each in the past two months. Among them, more than 380 tractors and dump trucks sold less, and about 70-80 vehicles were sold in two months. Then part of the truck. Seasonal sales of vehicles, the northeast has entered the winter, the project has come to an end, and autumn products such as fruits and vegetables are in continuous supply, the demand for more cargo transportation.
Shi Guanghui: The sales momentum in these two months was good. In September, we sold 160 vehicles and in October we should be able to reach 180 vehicles. The best sales volume is the liberation of J6 tractors, which accounts for about 75% of total sales; Aowei tractors account for about 10%, and users who buy Aowei are generally used to renovate old cars. They think that this car is economical and fuel-efficient. In addition, trucks account for 10% and dump trucks at 5%.
Moderator: What are the mainstream configurations of these major models? Why do users favor this configuration? Please explain in detail.
Li Long: The best-selling Tianjin flat-panel truck assembly Fengshen 140 hp 4-cylinder machine, there are also users request to install 160 hp Cummins engine, but the price is relatively high. Many users report that 140 horsepower can fully meet current demand, because the country has provisions for vehicles, the total weight of single-bridge vehicle cargo does not allow more than 20 tons, the car's weight is 5.6 tons, which means that only 14.4 tons of cargo can be pulled, Together with the allowable 30% overload, the maximum draw is 17 tons. This 140-horsepower engine is sufficient for this load. In addition, users choose Dongfeng 6 speed transmission, 3.2 tons of front axle, 8 tons of rear axle, and the length of compartment is 6.6 meters. This car is selling well because the models are suitable for market demand, light weight and load capacity. This model is mainly used for road transportation, such as pulling coal from Baotou to Tianjin Port, and then pulling back some bulk cargo from Tianjin Port, and not returning to and fro. There is also transporting rare earth from Baotou Iron and Steel Group from Ordos to Baotou Steel Group. Guangzhou. This car is driven by 4x2.
The tractor DFS4251 is a 375-horsepower 6×4 model. Users buy this model for Baotou to pull coal from Tianjin Port or some southern areas, and return the cargo by pulling it. There are two types of engines in this model: one is an EGR engine, which is preferred by low-end and mid-end users. Because fuel economy and price are low, the main purpose of vehicles that match EGR engines is long-distance coal transportation. In addition, such models equipped with Fast 12-speed transmission, the whole vehicle priced at 278,000 to 28 million. There is also a Renault engine, which is mainly used on tankers. Its matching vehicles sold a total of more than 20 vehicles in September. High-end users tend to choose this kind of engine. They value the performance of the entire vehicle, and the price is more acceptable. This model was originally equipped with a 12-speed transmission from Fast and later we switched to a 16-speed Transmission from Fast.
Fan Lei: Among the tractors, the 6×4 models sell much more. The engine power is generally more than 300 horsepower. The users buy cars to pull coal and transport from Hebei to Shanxi and Shaanxi.
Ren Tao: Taking the dump truck as an example, the 8×4 model with a length of 6.8 meters is favored by the users. The 336-horsepower engine is used, and the transmission and the engine are heavy-duty.
Zhang Hongshuang: Among the tractors, 6×4 models accounted for 70%, and 6×2 models accounted for 30%. The main assembly of Weichai, Shangchai 336 hp engine, 12-speed transmission, rear axle and more use of 457 bridge.
Dump trucks are sold with 8×4 cars and 8m and 9.6m car models. Specifically, the engine has the same configuration as the tractor. The transmission has two gears, the 9th gear and the 12th gear.
There are more types of trucks and there are no major models.
Shi Guanghui: The 6×4 J6 tractors accounted for 60% of sales, and 6×2 models accounted for 40%. The user tends to choose the 6×4 model to be determined by the road conditions. For example, in some climbing sections, the 6×4 model has better applicability. Users choose 350 horsepower engines. In transmissions, 9-speed transmissions accounted for 55% and 12-speed transmissions accounted for 45%.
The length of dump trucks is more than 6 meters. Specifically, 6.2 meters accounted for 30%, 7 meters and 7.2 meters accounted for 30%, and 6.5 meters, 5.6 meters, 8 meters (8 x 4 models) and 8.5 meters. According to requirements, the length of the 6×4 model that can be advertised is as long as 7.5 meters, but the 7.5-meter long box is not practical and few users purchase it. The 7.2-meter box length is enough, pull enough, safety performance can also be guaranteed, becoming a user's favored models. The versatility of the 6.2-meter long box car is better. The 5.6-meter passengers were selected because they were paid in trips, not cubic feet, such as pulling stones to repair highways, building roadbeds, and transporting coal ash in coal mines. Although they were pulled less, they earned The money is the same as others.
Moderator: The financial crisis has been going on for more than a year. From the introduction of all of you, we can see that the sales situation has gradually improved. In the face of the immediate arrival of 2010, what are the forecasts of several distributors?
Li Long: The market should pick up again next year. After nine months, I obviously felt that sales have already been raised. There is a breakthrough compared with the previous months. Last year, we sold more than 300 vehicles and hoped to exceed 400 vehicles next year.
The main sales force next year should be trucks, tractors and some special vehicles. Dealers usually start planning for the next year at the end of December or early January. In general, we have prepared 20 to 30 vehicles in the early stage and are not enough to supplement or adjust. Now that we have 17 to 18 stock cars parked, we must first dispose of the stock cars.
Fan Lei: We prepared 70 to 80 tractors in November. There is no way to predict the next year's market. Only the sales of the next month can be predicted.
Zhang Hongshuang: It is expected that the main sales force will be dump trucks in the first half of next year, while the second half of the year will be tractors. Next year's sales are not yet predictable. The specific plan is not yet available. It will not be final until the end of the year.
The plans for the next month are similar to those in the past two months, with sales of 200-300 units. Our current inventory should have no problem responding to this expectation.
Shi Guanghui: Looking at the current momentum, next year's sales situation should be good, but now the market is changing fast. When the off-season comes, one cannot sell anything. Now that the sales volume is so high, we have no assurance that we have met for a long time. Can only say that the next year cautiously optimistic. The liberation of J6 next year is estimated to be the main force of sales, and the current market response of Aowei dump trucks is also good. It should be improved next year.
We have not yet prepared plans for vehicles. First, it is relatively early; second, the predictions do not guarantee accuracy. We only need some Aowei dump trucks in small quantities.
Moderator: Through the introduction, we can easily see that in the past two months, the tractor clearly occupied the dominant position of sales, of which the 6×4 model is the star in the star. After experiencing the ups and downs caused by the financial crisis, dealers are cautious about the coming year. What kind of vehicle is stocked? How many vehicles do you have? It is not until the end of the year that a clear plan can be made. Here is a reminder to note that there are always rules to follow in the market, and it is important to be cautious and wait-and-see. However, if you can make pre-judgment and prepare for sales in advance, it is much stronger than temporary “climbingâ€.
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