Domestic pickups tend to diversify


At present, domestic pickups, whether in terms of product characteristics or market competition, have shown a more diversified development trend in the market segment, reflecting the fact that this “edge model” is accelerating the pace of development of mainstream automobile models. The pickup market has entered an era with a wide range, many varieties and richer grades. The competition focus of pickup truck manufacturers is mainly reflected in the following aspects:

First, the appearance of European-style car saloon, which emphasizes the design elements of the family car in appearance, is more exquisite and bright, highlighting the individualization, fashion, and functionality of various brands, which tend to be diversified and differentiated. The European design style pickup has been Shows the advantages over Japanese. The distinctive feature of this model is that it has the same comfort as a sedan, as well as its versatility, and is more capable than a car carrying cargo and adapting to rough terrain;

The second is to control the SUV, increase the practicality in the technology upgrade and increase the device, improve the cost performance, and the operating performance gradually tends to SUV. Such as the city's two-wheel drive pickup, suitable for the field of four-wheel drive off-road pickup, are equipped with ABS, power steering, etc., no less than the mid-range car configuration;

The third is the interior of the Japanese car, in the design elements to enhance the MPV leisure and car human features, such as adjustable backlight brightness dashboard, manual or automatic air conditioning, central locking, adjustable steering wheel, aluminum alloy wheels, electric doors and windows, Electric rear-view mirrors and rear-view mirrors, high-position brake lights, leather seats, electric heated seats, electric sunroof, car DVD, 6-channel stereo, etc. can only be seen in the configuration of the limousine. For example, the “Dongfeng Husi” pickup truck of the 2007 model set a benchmark on the comfort, SUV maneuverability and maneuverability of the sedan;

The fourth is dieselization, which has the advantage of large torque output at low speed, large traction, good acceleration, and high economical fuel-efficient reliability. At present, domestic pickup trucks are further developed into diesel, and the proportion of diesel pickup trucks is greatly increased. For example, the high-end “Winchester” pickup that matches the electric control high-pressure common-rail technology INTEC diesel engine not only has four-wheel drive and two-wheel drive, but also has multiple models of left and right rudder (the right rudder is mainly exported to countries that belong to the Commonwealth and Regional), combines the spaciousness and practicality of SUV space and pickup cargo capacity, combining practicality, sportiness and safety, with the functions of drag, off-road and carrying three-in-one;

The fifth is the multifunctionalization, such as the enhanced chassis design of the domestic first Great Wall modified RV and the special van pickups launched by various manufacturers, etc.;

Sixth, the gap between the high, medium and low grades of each model is further widened to meet the needs of users at all levels at home and abroad.


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