Xugong's sales of heavy trucks in the first half of the year increased by 63.8% over the same period of last year

In 2017, more than half of the process, Xugong heavy truck main business income reached a new high, achieving heavy truck sales of 6563 vehicles, an increase of 63.8%, to improve the quality of performance and achieve high quality "double more than half." Since the beginning of this year, Xugong Heavy Trucks has been guided by the “1234” strategic guiding ideology system of XCMG Group and guided by its “54321” business objective. Through deepening reforms, it has broken down products, segmented customers, subdivided industries, and subdivided regions. Taking the five aspects of “sales, channels, management, service, and spare parts” as the starting point, we built a “five in one” three-dimensional marketing system, promoted and rapidly improved our marketing power, and laid a solid foundation for the realization of the 2017 annual goal. .

Broaden product sales spectrum to meet changes in market demand

The adjustment of the economic structure led to the simultaneous changes in the demand structure of the heavy truck industry. XCMG Heavy Trucks digged deeper market demand, broke through key market segments, successfully introduced the high-end flagship product G9 and the economical product G5, and actively seized high-end and high-efficiency products. Express delivery logistics, cold chain logistics transportation, high value-added daily necessities transportation, coal transportation, and short-to-medium-distance transportation and other markets, with the main sales areas of “Su, Lu, Yu, Yao, and Ji” as the entry point, focusing on regional demand for products The breakthrough has effectively improved the product structure and made the products more in line with market and industry demands. In the first half of the year, the newly introduced products have formed nearly 800 vehicles.

Refine the distribution of product channels, and promote the marketing of product lines

According to the marketing network, the “six factors” of “good industry experience, professional management team, good door market, stable customer groups, sufficient capital reserves, and good people of actual controlling personnel” are used to refine product channel layout and upgrade. Innovate in product management and increase market segment competitiveness. In the first half of the year, 56 franchised channels such as dump trucks, mixer trucks, truck cranes, tractors, and trucks were developed, completely changing the situation of “there is no market, no market, no channels”, and strived to realize the intensive cultivation of the market.

Consolidate the foundation of internal management, accumulate new impetus for development

To actively respond to the ever-changing demands of the market, XCMG re-plans and adjusts the marketing company's organizational structure and personnel, sets up a marketing center in key regions, and seizes first-hand resources in the market; it adopts “immediate, diversified, and clear” thinking. Revised the “Remuneration Assessment Program for Overseas Marketers” to dig deeper sales potentials of sales staff; promote “3+1” management and upgrade projects to ensure synchronization of production and sales information, synchronization of internal and external marketing information, and synchronization of information between marketing centers and distributors. The effective landing of the “6+7” management and control model for people in one place has laid a solid management foundation for the continued rise in marketing work.

Focus on after-sales information feedback, forging quality service word of mouth

As the market share of the “h” products continues to increase, the user’s service needs have also increased and the after-sales service has become increasingly important. XCMG intensively carried out the “One-visit, two-link, and three-solution” special service network visit activities. In the first half of the year, it completed the optimization and star rating of 110 service stations. Focusing on improving user satisfaction, the company optimized 400 service repair flat cars, paid high attention to user repair information, and tracked the entire process after acceptance until the user was satisfied. The completion rate of maintenance on that day rose to 91.7%. The 400 call center compiles feedback on quality information every month based on feedback from front-line service stations and users. It urges all departments to tap into root causes, strictly controls quality, and promotes continuous improvement of product quality.

Pursue professional sales of spare parts and improve spare parts channel capacity

Closely revolves around “four constructions, three changes, two benefits, and one preparation”, comprehensively, quickly, and rhythmically carry out the supply of spare parts, with the idea of ​​“alleviating the pressure of the central bank and integrating professional resources for social spare parts” to promote the society. The construction of the Spare Parts Center Library for Chemical Operation has established a “diversified” spare parts supply professional channel through “organizational construction, storage and transportation construction, channel construction, and system construction”. In the first half of the year, it has completed the construction of 17 socialized spare parts centers.

In 2017, Xugong Heavy Trucks continued to exert its energies by focusing on the annual operating themes of “innovative development, efficiency and efficiency, technology leadership and non-destructive use; reform and adjustment, lean precision, structural optimization, and safety assurance” and the business objective of “54321”. Strive to work hard to create a mainstream brand of medium and heavy trucks and to become a leading player in the commercial vehicle industry and a leading leader in the field of benefits for cultural leadership, and make even greater contributions to the early realization of XCMG's “Thirteenth Five-Year” new billion-dollar segment!