Even if the majority of the new forces that make cars disappear, they should not completely deny their positive influence.

Yesterday, an online Geely chairman, Mr. Li Shufu, paid tribute to Changwen, who has been in reform and opening up for 40 years. His six entrepreneurial experiences are enough to inspire readers with dreams. Among them, once again mentioned the view of the new forces of the constructors, "at present, China has entered a lot of investors in the electric car industry, Internet companies are also in full swing to make cars, this is a good momentum, we must actively guide and support. However, some phenomena must be taken seriously, such as using the concept of the Internet, the concept of electric vehicles and the use of the real economy to invest in the automotive industry. Its purpose is not to build cars. It does not want to take risks itself, but also wants to take the opportunity to make money in disguise. This is not conducive to the market. The healthy development of the economy." In response to its previous evaluation of the new forces of the constructors in public places, this time the elaboration of the new forces has been euphemistically expounded on the two sides of the emergence of new forces.

In fact, there was a flood of new vehicle builders. There was support in the industry and there was a total denial. In this regard, the author believes that in the current situation of the gradual opening of the auto industry environment, the emergence and development of new forces have their own rationality, but also have no adaptability to the automotive industry; no matter when the so-called chaos disappears, the new The influence of forces on the auto industry can be criticized, but it should also affirm its positive side.

From the perspective of new energy and auto-piloting, the new forces have seized the opportunity and have not seized the opportunity. The time is the fundamental challenge faced by the new vehicle builders.

Strictly speaking, the new vehicle builders have always existed. From the initial “three small” to “three big”, the private car enterprises in the state-owned enterprises started from the traditional fuel vehicles that have been accepted in the market. And accumulate and grow on the occasion of the outbreak of domestic automobile demand. What is different is that the current new forces of these constructors have chosen a new energy vehicle that has not yet fully intervened in the market and has not been truly accepted by the market. This is because there are more market expectations in both areas. Can't talk about market saturation or not). Therefore, from the perspective of competition and positioning, this is an opportunity; from the perspective of market demand, this does not necessarily have an opportunity.

Compared with the "old carmakers", the current new car builders will undoubtedly have many areas for improvement. For example, technological research and development capabilities, even if the “old construction forces” did not publicly market new energy and self-driving products, it does not mean that they did not conduct R&D and technology accumulation in this area. There is a large number of forward-looking technology research institutes of General Motors. Highly educated personnel have been working hard; only they have to measure the necessity and value of commercialization of technology, and there are many such "old vehicle forces." In other respects, there are manufacturing capabilities and marketing systems, and the new vehicle builders may not have completely finished.

However, compared with time, these are not the fundamental challenges that the new vehicle builders have to face. Although there are new vehicle manufacturers that can mass-produce new vehicles proudly in a short period of time, they are too broad, even if the electric vehicles simplify the powertrain, which is composed of thousands of parts. The products; plus research, production, supply, and sales of the value chain, all need to build new forces to use time to improve. At the same time, the new forces that rely on financing to build cars can be called footless birds before they can sell cars. They can only expect that new energy vehicles and automatic driving will be accepted by the market as soon as possible. Both want to grab time to build up capacity, but also hope that market opportunities will become market demand for a shorter period of time, it is not a contradiction, not anxious.

"Drinking cakes and more clerkes" is the premise that the new vehicle builders can be transformed into the "old car builders." The new vehicle builders may be able to boost the arrival of new energy and autonomous driving.

The car and home founder Li Xiang said that most of the new forces do not fly, and say that more than 90% of them do not fly. Indeed, there are all sorts of new forces in building a car, but in any case, the industry should not ignore the existence of that 10%; China's auto industry needs new entrants to activate, Ebb Tide, without this bustling excitement, how can there be an environment for They find the correct road as soon as possible. For example, the industry once suffered from the problem of battery charging efficiency and continued to argue that perhaps the clever way to change electricity is difficult to implement, but at least it is a practical action.

In the past year, the new vehicle builders have accumulated a lot of automakers' ability to quickly accumulate vehicles. They have also dig a lot of talents from the "old car builders". Higher wages have also increased the salary level of the auto industry circle. "The old carmakers" have little influence. However, high returns and high investment are also the basis for innovation. Huawei is an empirical example. As long as the new vehicle builders can follow the laws of the automobile industry as the king's market, they will not be satisfied.

In the past many years, whether it is new energy or autopilot, it has been experimentally demonstrated in the laboratory. Even if the policies are encouraged and required, the “old vehicle builders” are looking forward. Some people say that this is called respect for the laws of the industry, but it is too much emphasis on current commercial interests. Since overtaking based on new energy and autonomous driving is necessary, the necessary trial and error should also be allowed. Otherwise, the subsidy and technical proposal alone cannot promote the establishment and improvement of the value chain of new energy and autonomous driving industries. The author believes that this should be a positive aspect of the influence of the new vehicle builders on the industry.

Li Shufu summed up the practice and exploration of Geely for more than 30 years. He said: “Be sure to build a foundation and practice your internal strength. You must not flutter with the bubble and start from the demon wind. Otherwise, you will leave behind a messy and miserable scene after the storm. Naked swimmers will be ugly. If they do not do well, they may not be able to return home.” This is certainly not an alarmist. After all, car repair is a dry industry. However, the author also believes that the industry does not need to overly crack down on the new forces of car builders. Concepts and efforts to build new forces should not only be ridiculed and criticized.